fbpx

Can You Submit with Confidence?

Now you can with the Complete Submission Checklist!
For a Limited Time…

Are You Losing Your Readers?

Keep Your Readers Avidly Engaged to the End and Wanting More!
For a Limited Time…

Revise Your Manuscript Like a Publishing House Insider!

For a Limited Time…

Marketing Your School Visit

Buried in the Slushpile, marketing, school visits | 1 comment

Marketing School Visits

In a couple of weeks, I’ll be speaking at the North Texas SCBWI Schooled on School Visits Event. I’ll be talking about a number of things including MG/YA school visits and doing joint visits with other authors.
And I’ll be talking about marketing. I always end up talking about marketing.

Just like with your book, you must let the world know that you are out there, ready to talk to rooms full of students. So, how do you connect with those librarians and teachers who can book you into their schools?

  • Handout postcards or flyers at local librarian events.
    In Texas, that means attending the annual Texas Librarian’s Association (TLA) conference. Whether your publisher arranges a signing or you have time in a joint booth like the one put on by the regional SCBWIs, make sure to have postcards or flyers with your school visit information. Also in Texas, the regional Education Service Centers (ESCs) put on local librarian programming in the form of day long conferences. Offer to speak at one of these or have a table in their lobby. This is a great way to get facetime with librarians and even show them a bit of your school visit.
  • Word of Mouth
    Once you’ve done a successful school visit, remind the librarian to recommend you to other schools who may need authors to visit.
  • Run Promotions
    There are a number of things you can do to help build up your school visit business. You can:

    • Offer to do Skype visits for free
    • Run discounted rates
    • Offer free visits in return for X number of book sales
    • Run contests for librarians
  • Using a Booking Agent
    There are professionals out there who will find you school visits, negotiate all the details, and just tell you when to show up. Of course, they take a percentage of your fee for doing all of that work, but they can be worth every penny. Many Texas author that I know use the Booking Biz. They are also a good source for information on school visits.

Once you’ve gotten a school visit booked, you have to negotiate the details in a contract. Check out School Visits Experts for great information on what should be in your contract.

After that, you have to deliver with a fantastic school visit. But that? That’s the fun part.

Related Posts

Sometimes You Just Gotta Say Enough Is Enough

Sometimes You Just Gotta Say Enough Is Enough

I know the temptation. That temptation to just change one more little word. To read through the manuscript one more time —  Just In Case. The temptation to tinker endlessly with a manuscript because it just doesn’t feel perfect. I get it. I do. I’ve had that...

A Picture Book Has How Many Pages?

A Picture Book Has How Many Pages?

If you type “how many pages does a picture book have” in a search engine, nearly every result will tell you that there are 32. So, are Picture Books 32 Pages? Yes, and also no. Wait, hear me out. Ok, technically, yes, picture books are 32 pages. Like almost all print...

New Year, New Writing Goals – Part 4

New Year, New Writing Goals – Part 4

We may have answered all of questions and set great goals, but the thing is we have to follow through. And that’s the hardest part, even harder than figuring out our goal in the first place. So, we’re going to have to Stay Motivated. First we’re going to keep the...