Where are YOU on the Road to Publishing?

See how close you are to publishing your manuscript with your Free Publishing Diagnostic…

Don’t waste precious time! See if your manuscript is ready to revise with your Free Revise to Publish Checklist…

Marketing Your School Visit

Buried in the Slushpile, marketing, school visits | 1 comment

Marketing School Visits

In a couple of weeks, I’ll be speaking at the North Texas SCBWI Schooled on School Visits Event. I’ll be talking about a number of things including MG/YA school visits and doing joint visits with other authors.
And I’ll be talking about marketing. I always end up talking about marketing.

Just like with your book, you must let the world know that you are out there, ready to talk to rooms full of students. So, how do you connect with those librarians and teachers who can book you into their schools?

  • Handout postcards or flyers at local librarian events.
    In Texas, that means attending the annual Texas Librarian’s Association (TLA) conference. Whether your publisher arranges a signing or you have time in a joint booth like the one put on by the regional SCBWIs, make sure to have postcards or flyers with your school visit information. Also in Texas, the regional Education Service Centers (ESCs) put on local librarian programming in the form of day long conferences. Offer to speak at one of these or have a table in their lobby. This is a great way to get facetime with librarians and even show them a bit of your school visit.
  • Word of Mouth
    Once you’ve done a successful school visit, remind the librarian to recommend you to other schools who may need authors to visit.
  • Run Promotions
    There are a number of things you can do to help build up your school visit business. You can:

    • Offer to do Skype visits for free
    • Run discounted rates
    • Offer free visits in return for X number of book sales
    • Run contests for librarians
  • Using a Booking Agent
    There are professionals out there who will find you school visits, negotiate all the details, and just tell you when to show up. Of course, they take a percentage of your fee for doing all of that work, but they can be worth every penny. Many Texas author that I know use the Booking Biz. They are also a good source for information on school visits.

Once you’ve gotten a school visit booked, you have to negotiate the details in a contract. Check out School Visits Experts for great information on what should be in your contract.

After that, you have to deliver with a fantastic school visit. But that? That’s the fun part.

Related Posts

Editors Don’t Revise

Editors Don’t Revise

Editors are amazing. (Yes, I may be biased, seeing that I am one.) But editors have their limits. A good editor—whether they’re a freelance editor your hire or one that works for your publisher—is there to help you make your book the best that it can be. But they...

What’s at Stake?

What’s at Stake?

Are the stakes of your story enough to get the reader turning the page? My definition of stakes is something your character risks or finds to be in jeopardy because of their own or someone else’s actions. Basically, the stakes are the external or internal problems...

When a Formula Isn’t Formulaic

When a Formula Isn’t Formulaic

Lots of authors think they hate formulas when it comes to writing. They say that structures are confining and stifle creativity. But they don’t have to. Story structures like the Hero’s Journey or Three Act or Fairy Tale style plots do not inherently limit how or what...