Your Children’s Book’s Two Audiences

Every book has multiple audiences, no matter the market. There’s a primary demographic and a secondary demographic. These are the audiences your publisher (or you) might think will be drawn to your book.

That’s not what I’m talking about.

I’m not talking about possible market segmentation. I’m talking about the people who will actually read your book, and in the children’s market, that’s two broad audiences: Kids AND Adults.